Fall/Winter 2023
International Window Campaign
Technical Development & Production Coordination
CLIENT
GUESS by Marciano
ROLE
Project Management & Technical Development
SCOPE
Europe + selected international markets
PROJECT
Fall/Winter 2023 Window Campaign
DURATION
Approx. 3 months
DELIVERABLES
Display furniture · Illuminated elements · Flooring · Props · Graphics
THE PROJECT
The Fall/Winter 2023 campaign translated a marble-inspired visual concept into a series of physical window installations for GUESS by Marciano flagship stores across multiple international markets.
The project combined illuminated marble-effect wall panels, gold-finished display furniture, printed flooring, customized props and campaign graphics, requiring coordination across technical development, materials, suppliers, production, packaging and international delivery.
MY ROLE
As part of the project management team, I contributed to the technical development and delivery of the campaign from material definition through production and international rollout.
My responsibilities included material research, technical development of selected display elements, supplier coordination, preparation of production documentation, organization of packaging requirements and support for installation teams across European locations.
I also coordinated the production of custom gold-galvanized metal components with an international supplier and developed technical solutions required to translate the approved visual concept into reproducible physical elements.
FROM CONCEPT TO DELIVERY
technical development
01 – DISPLAY FURNITURE
Custom display tables combined metal structures with marble-effect surfaces. I contributed to their technical development, material definition and production coordination, translating the approved design into reproducible physical elements.
Nicola Coco 